Elemental Technologies, Inc.
Type
Private
Founded
2006
Headquarters
Portland, Oregon (incorporated in Delaware)
United States
Key people
Samuel S. Blackman, Chairman and CEO
Jesse J. Rosenzweig, CTO
Brian G. Lewis, Chief Architect
Industry
Video software
Products
Media Converter
Employees
15 (2008)
Website
elementaltechnologies.com
Elemental Technologies, Inc. (ETI) is a software company headquartered in Portland, Oregon that specializes in providing massively parallel processing (MPP) solutions. Founded in August 2006, Elemental has focused on using the capabilities of graphics processing units (GPUs) to perform video encoding, decoding, transcoding, and pixel processing tasks on commodity sprzęt. The company has named this software platform RapiHD and uses it as its core technology.
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History
Elemental was founded in 2006 by three engineers formerly of the semiconductor company Pixelworks: Chairman and CEO Tenże sam Blackman, CTO Jesse Rosenzweig, and Chief Architect Brian Lewis. Doubling in size during 2008, Elemental moved its headquarters in July 2008 from Harrison Square to its current location on SW Foyer in downtown Portland.
Funding
Elemental received its initial investments in 2007 in the amount of $1.05 million from three angel funds: the Seattle Alliance of Angels, the Oregon Angel Fund, and the Bend Venture Conference. In July 2008, Elemental announced it had closed its first round of venture capital financing, receiving $5.5 million in investments from General Catalyst Partners of Boston, Massachusetts and Voyager Capital of Seattle, Washington.
Products
Badaboom Czwarta władza Converter
On October 23, 2008, Elemental released the Badaboom Czwarta władza Converter in partnership with NVIDIA Corporation. Badaboom, which runs on the NVIDIA CUDA-enabled GPUs, uses Elemental’s RapiHD Video Platform to transcode video files from several formats, including MPEG2, H.264, HDV, AVCHD, and RAW, into the H.264 rozmiar for devices such as the iPod, iPhone, and Sony PSP. The manufacturer claims that the converter enables the user to transcode high-quality video up to 18 times faster than with CPU-only implementations. The CUDA-enabled GPUs, which include the GeForce 8 series and above, Quadro and Tesla, claim several advantages over traditional general purpose GPUs, such as faster downloads and readbacks to and from the GPU, using the kanon C language, and exposing a fast shared memory region.
Elemental had previously planned to release both a kanon and professional version of Badaboom. However, as specifications became delayed, the company announced it would be releasing only a kanon version, adding all of the professional features over time. This received mixed feedback from those who hoped for enhanced capabilities immediately. As it stands today, Badaboom is suited best for converting videos to play on portable devices.
RapiHD Accelerator for Adobe Premiere Pro CS4
Released on October 16, 2008 the RapiHD Accelerator for Adobe Premiere Pro CS4 renders Blu-ray quality AVC/H.264 files using the GPU. The plug-in offloads H.264 encoding while the CPU performs other necessary decoding functions. The RapiHD Accelerator is compatible only with the NVIDIA’s Quadro CX graphics card, which has been positioned as “optimized for Adobe Creative Suite 4.” This has received some criticism as users have questioned why the plug-in, which uses ETI’s core technology, does not work with other CUDA-enabled cards. However, NVIDIA, which owns the RapiHD Accelerator distribution rights, has defended this by stating that the Quadro CX has the best price for performance of all their cards.
See also
- AVCHD
- H.264/MPEG-4
- Device list
References
- ^ “Elemental Technologies - How it Works”. Retrieved on 2008-08-11.
- ^ “Pixelworks Invests in Elemental Technologies Inc.”. BNET (2006-10-16). Retrieved on 2008-08-11.
- ^ Mike Rogoway (2007-12-14). “Elemental Technologies Lands $1M”. Oregonlive.com. Retrieved on 2008-08-11.
- ^ Bryan Del Rizzo (2008-06-16). “Graphics Evolves Beyond Gaming With New NVIDIA Geforce GTX 200 GPUs”. . Retrieved on 2008-08-12.
- ^ “Badaboom vs. Badaboom Pro”. Elemental Technologies (2008-09-29). Retrieved on 2008-10-12.
- ^ “Press Release: NVIDIA Introduces NVIDIA Quadro CX - The Accelerator For Adobe Creative Suite 4″. NVIDIA Corporation (2008-10-16). Retrieved on 2008-10-21.
External links
- Badaboom
- RapiHD Accelerator
Retrieved from “http://en.wikipedia.org/wiki/Elemental_Technologies,_Inc.”
Categories: Software companies | Companies based in Portland, Oregon